Book Review – Jugaad Innovation – Navi Radjou, Jaideep Prabhu & Simone Ahuja

images“Jugaad” is one word that we all have been listening to since our childhood. Those who do not know what Jugaad means, here is its meaning for you “an improvised arrangement or work-around, which has to be used because of lack of resources“. Trust me here that whenever you see a Jugaad technology in use, it amazes you and you want to know more about it and hence when I first got to know about this book, I wanted to read it. Though, it took me some 15 days to finish this book, but this book is something that I would definitely recommend you guys to read.

With a foreword by Ratan Tata and introduction by Sam Pitroda, the book is 336 pages long and is divided into 9 chapters that focuses on six principles namely

1. Seek Opportunity In Adversity
2. Do More With Less
3. Think & Act Flexibly
4. Keep It Simple
5. Include The Margin
6. Follow Your Heart

If you look at all these points, they are fairly simple and easy to understand. The authors have elaborated these points with various examples and anecdotes in the book. This book would definitely give you various insights to resolve pragmatic cases. The authors, also the management gurus in their respective domains have described how forward-thinking firms like 3M, Apple, Best Buy, Facebook, GE, Google, IBM, and PepsiCo are already applying these principles of jugaad to innovate faster, cheaper and better. This book could be used to understand various nitty-gritties of the market and entrepreneurship by students, CEOs and our politicians who have this humongous task of running the country on their shoulders.

This book will also inspire you to think differently. Cost cutting is something that this book teaches time and again. Also, you would get a new vision to look at the problems from a different angle and resolve them in best possible and convenient way to you. Jugaad Innovation is definitely  a book for keeps. I am personally goign to recommend it to a lot of people I know. I am sure it would definitely open their mind blocks regarding various issues.

Book Source : Publisher
Publisher : Random House India
Genre : Non-Fiction, Business
ISBN : 978-8-184-00205-8

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